2011 sees a brace of 5 Series models – the new BMW 5 Series Sedan and the new BMW 5 Series Touring – presented with the coveted iF award for outstanding product design. With this internationally acclaimed prize, the International Forum Design once again pays tribute to the characterful aesthetics of BMW Group Design.
Since it was inaugurated in 1953, the iF Product Design Award has been a trademark distinction bestowed on exceptional design. As an internationally recognised “seal of approval”, the iF label honours outstanding design achievements and as such provides a platform for companies to submit their products for a professional assessment of their design quality by an international panel of experts.
The design of the new BMW 5 Series Sedan skilfully translates the car’s attributes into an authentic formal language. The sheer presence and elegance of its design express the Sedan’s premium quality and outstanding ride comfort, while its sporty driving characteristics are reflected in dynamic bodywork lines and the overall evocation of a distinctly athletic car. The superlative aesthetics of the new BMW 5 Series Sedan are further borne out by its perfectly harmonious proportions and meticulously finished details.
The characteristic design features of the new BMW 5 Series Touring are its highly individual proportions and surface design – an individuality that creates a dynamic and powerful ambience. The long bonnet, short overhangs, longest wheelbase in its segment, elongated lines in side view and dynamically sloping roofline lend the new BMW 5 Series Touring an elegance that is unmatched among its rivals.
From BMW Press Release
Brak komentarzy:
Prześlij komentarz